Under the framework of the "Science to the People" initiative (official website in Hebrew only), a Ministry of Science, Technology and Space-managed series of fun events targeting everyday Israelis for National Science Day, plebes were recently invited to storm the ivory tower.

Last week's edu-tainment included a talk on science and art over coffee and cake at the Israel Museum, a Hebrew University campus pub presentation on economics, and a series of home lectures called "Professors in Slippers," which saw thought leaders giving over their musings on tactonic plate moments, the emotional experience, public transport and pension scheme sustainability.

And it was all for free. Check it out.

Video by Israel's Ministry of Foreign Affairs.